Patch videos

Broadly, the goal was for Patch to solidify its reputation as a leader in the corporate sustainability space, and one of the best ways to do this was through customer testimonials that our subjects would be proud to share. We also wanted to create a product explainer for a platform relaunch that mapped to the full user journey of a corporate carbon credit buyer. And we needed to shoot them all in one day.

I started with moodboards and rough styleframes for the visual direction: a large, airy, warehouse-like space with depth behind the speakers and generous negative space for animated overlays. I also storyboarded the product UI sequences and built out the Illustrator files for the animator. Our amazing production partner Booklight brought this all to life with utmost professionalism.

This was the first product launch video Patch ever made. Radius lets companies share curated carbon credit projects with their supply chain partners — an important piece of addressing Scope 3 emissions, and a concept that needed careful explanation without losing momentum.

I wrote the first draft of the script, storyboarded it, sourced an animator, and built the Illustrator handoff files. We also created a custom Lottie animation for the product page hero.

CarbonOS was a significant product launch aimed at carbon credit project developers — a supplier-facing tool in a company whose brand had spoken entirely to buyers. That asymmetry was the first design challenge, so I set out to develop a sub-brand identity to signal the distinction clearly.

On a 2–3 week timeline, I came up with a visual language that felt related to Patch but spoke to a different audience. The identity allowed us to talk about carbon credits through a layer of abstraction that complemented the product UI. This visual identity extended beyond the video to the landing pages, which my colleague Ryan Prudhomme built.