A brand built to feel safe, scientific, and urgent
Coming soon. I developed this brand identity while at Patch, in collaboration with stakeholders from across the corporate, academic, and forestry preservation sectors.
Hey. I'm Elena Gil-Chang, a brand designer and art director based in Brooklyn, New York.
I am currently the Lead Brand Designer at Patch; previous roles include Head of Brand Design at Plaid and Senior Design Director at Lippincott.
A brand built to feel safe, scientific, and urgent
Coming soon. I developed this brand identity while at Patch, in collaboration with stakeholders from across the corporate, academic, and forestry preservation sectors.
Patch videos
A variety of videos for different purposes, from customer testimonials to product launches. We chose different styles based on the kind of stories we aimed to tell and the outcomes we wanted to drive, but all of them are meant to feel like they belong to the same brand.
Patch Rebalance: CSO summit
Developing a repeatable, scalable visual identity and experience design for Chief Sustainability Officers.
Patch thought leadership
Rigorous, educational, and pragmatic: a series of downloadable guides helping sustainability leaders understand corporate climate claims, science-based targets, policy changes, and the fragmented voluntary carbon markets.
Plaid Forum virtual event
Creating a sub-brand for Plaid's first flagship customer event: one that would be fully digital, but could expand to have a physical presence in years to come.
Plaid: Money20/20 booth
Launching Plaid's European presence with a custom-built, brand-forward booth at Money 20/20, Amsterdam.
Plaid brand refresh
Preparing Plaid for its next phase of growth with a new set of brand traits and visual identity, created 100% in-house.
Lippincott: Like Me exhibition
An exhibition held during London Design Festival at the London Design Museum about the push and pull between brands and their audiences — who is branding whom?